L'Oreal Paris Preference Ultra Platinum Blonde Hair Dye 178 (8 Litre)

L’Oreal Paris Preference Ultra Platinum Blonde Hair Dye 178 (8 Litre)

(72 customer reviews)

£12.30 N/A

Last updated on February 2, 2026 2:07 pm Details

SKU: TUT271 Category:
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Description

  • L’Oréal Paris Preference 9 Level Lift delivers ultimate platinum bleach colour result and ultra-caring properties for up to 5x stronger hair
  • Lightens up to 8 levels
  • Absolute platinum, lustrous shine
  • Extreme lightening with brass-defying care
  • Up to 8 weeks of fade-defying colour
  • Lustrous day-1 colour and shine
  • Ultra-intense
  • Enriched with purple dyes to prevent a brassy effect
  • Reinforcing purple conditioner intensely nourishes hair and reduces breakage
  • For best results, use on blonde to dark brown hair

72 reviews for L’Oreal Paris Preference Ultra Platinum Blonde Hair Dye 178 (8 Litre)

  1. Anonymous –

    “This is so bad im furious it turned my hair bright orange “…

    1 product

  2. Anonymous –

    “This is probably better for natural blondes! If you want a platinum blonde”…

    1 product

  3. Anonymous –

    “I love this! Does the job perfectly on my medium brown hair! Perfect colour and coverage every time”…

    1 product

  4. Anonymous –

    “This is a beautiful colour for pre bleached hair or if you are looking to change your hair to a white blonde”…

    1 product

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Product Location

United Kingdom

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